Master Social Media – Quick Guide Reference

Quick Social Media Reference By: Jeanette Stevens

“Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.”

Listed below is a general overview of the most common social media platforms:  

  • LinkedIn
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Google+

A brief description of each platform is listed below and will be a great blueprint for the management of each. My suggestion would be to spend some time and create an editorial calendar for the organization and distribution of your content.

                                      Free Download Editorial Calendar Social Media  

The content you post on each site should always be relevant to your business and tailored to the audiences of each site and with the guide below that should not be too difficult a task.

*Remember: Make sure that the content you are posting is relevant to your audience and to the platform you will be posting on.

My personal Tip: For creating content some of the tools that I use and have found very helpful are:

  • Meme Generator – You can find and download the app to your phone
  • GIPHY – Download app to the phone
  • Quotes Creator – Another downloadable app
  • Ripl – Is great for rich media marketing messages, will post to Facebook, Instagram and Twitter
  • Ripl can be used as a free tool but will ultimately cost 14.99 per month to use the pro tools
  • Pixabay – Greatest free picture database ever!
  • Pexel – Another great free picture database
  • HubSpot – Chock FULL of excellent and very useful FREE resources and information
  • iSimplyAssist – Download Free guides and resources to help you on your journey
  • Twitter – Use Twitter for offering business tips and establishing yourself as an expert. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day. But you’re not limited to text – try tweeting images to grab attention and encourage retweets. Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users.
  • Facebook – Keep your Facebook posts brief and entertaining to encourage sharing and audience engagement. Use images and videos to capture attention and give personality to your online presence. Facebook is great for reaching a wide audience, but the focus tends to be more community oriented and less about business insights. It’s generally recommended to post on Facebook once per day, a few days per week.
What to Post On Social Media Infographic

  • LinkedIn – Use LinkedIn to share industry news and build professional relationships. Sharing articles that are helpful and not just promotional matters here, but it’s still important to include images and videos in your content. Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results.
  • Pinterest – Visuals are key on Pinterest. Most Pinterest users are women, and content is often DIY oriented. If this isn’t your audience, or your business messaging doesn’t translate well into strong visual content, Pinterest may not be the best choice. Top posting times will typically be on weekends.
  • Google+ – In your public circle on Google+ you can share business info like what you would share on LinkedIn- think instructional videos and informative blog posts. Aim to post once per day, a few days per week, mid-morning to early afternoon on weekdays.
  • Instagram – Another network for sharing visual content, Instagram is primarily used as a mobile app, so users may be accessing it many different times throughout the day, but early mornings may be best for reaching a wide audience. Consider ways to maximize your visual marketing, such as offering a giveaway that encourages followers to repost your content. Utilize hashtags, research and add relevant tags to your posts, follow tags that are within your relevant target market, competitors as well. Do remember to contribute to other profiles, contribute meaningful comments and always, respond to those who comment on your posts.

Make sure to watch insights on the different social platforms you post content on. Check to see when your audience is most active and likely to engage with your content and post during those times, in my opinion it is better to post based on the actual data provided by the platform you are using.

If you have more questions concerning social media platforms and relevant content creation contact: for immediate assistance!

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