How To Conduct A Social Media Audit Today

A social media audit is a win-win for everyone involved. When done correctly it provides a window into what your audience is actually looking for.

Can You Answer The 3 Questions Below?

  1. When was the last time you conducted a social media audit?
  2. Have you been grinding away on social media with little result?
  3. Is your social media ROI in the negative?

Let’s Dissect This Further:

For example you introduced a new product or campaign to crickets……or you have tons of followers with little engagement and barely any leads….If any of these scenarios are true you need to conduct a social media audit ASAP. If not, conduct a social media audit for maintenance and scale.

Why do you need to do this? What is the purpose?

  • A social media audit will tell you everything you need to know about what is working on your different social accounts and what is not working.
  • Most importantly it can tell you where you need to spend less time and to what platform(s) you should be focusing most of your efforts on.

Many people fall into this thinking that they need to have a presence on EVERY social platform and that is simply not true. You may learn that you have been spending way too much time on the wrong platforms. Go and stay where you are having the most engagement with your target audience.

Conducting a social media audit
Conduct A Social Media Audit To Find New Opportunities

The main goal of your social media efforts should always be on finding and connecting with your target audience.

An audit should be able to tell you:

  • Where your audience is online?
  • What time of day they are typically active?
  • What kind of content resonates with them?
  • What are they saying?

Consider who your buyers are (go back to your buyer personas Hubspot has an AMAZING tool just for this purpose!) how does your content stack up to that? Also is it aligned with your business goals? Have you veered off track?

Auditing your social accounts, will help to answer those questions. .

Factor in your typical sales cycle as an indicator of time from prospect –> lead –>sale.

If you have some time today or in the near future conduct a quick social media audit and learn to better position content to your target audience, WHERE they are online and AT THE RIGHT TIME. This will help with engagement and lead generation.

Here are a 5 ways you can perform a social media audit on your own today!

  1. Start tracking the channels that you own – Diagnose how they are performing against your business goals.
  2. Are you gaining new followers? Have you noticed a steep decline in followers? You may need to pump up engagement.
  3. Are you attracting your target audience? If not go back and see what could be updated with your content.
  4. Check content performance.
  5. What posts are getting the most engagement? What posts are not?

Conducting a social media audit maintains the health and more importantly GROWTH of your online presence.

Conducting a Social Media Audit
Make sure to track data from your audit, to stay on top of key changes

By taking a more focused and tactical approach to your digital presence you set yourself up to start attracting relevant connections from your target audience.

A social media audit is a win-win for everyone involved. When done correctly it provides a window into what your audience is actually looking for. It tells you what they are interested in but best of all when you can find and draw out your ideal audience, you can begin to engage with them.

Once you start engaging with your audience you begin to have more meaningful conversations and interactions with the people you basically started your business to attract.

You learn to communicate and connect with them with your content in a way that they can gain benefit and value from which is priceless.

Below are a few additional (more technical) benefits of a good social media audit:

  • You can develop new goals and KPI’s (Key performance indicators)
  • You begin to realize what content resonates with your audience
  • You discover what channels are most effective and the best time of day to post it
  • Budgeting becomes EASIER! With new benchmarks and REAL goals, you can calculate a more effective and attainable ROI
  • Finally you can get rid of what is not working internally or externally and reorganize for better results.

Conclusion

Once you have completed a social media audit and have gathered relevant data, chances are that over time you will begin to see positive ROI and feedback from your efforts.  

As buyers begin moving through your sales cycle you will notice the following changes:

  • More interest and sign-ups for your emails, webinars, YouTube channel and events
  • Higher rate of downloads for your marketing materials
  • Better bounce rates on pages where you are sending your traffic
  • Followed by better conversion rates

Remember like every part of your digital marketing efforts, social media plays a role in how you are connecting with new prospects, customers and leads.

It should fit into your business goals, with a real targeted focus and strategic plan. Use it to spark engagement and interest in you and your business.

Pay attention to what your social media audit is telling you, then make changes accordingly.

If you need assistance with performing a social media audit – pick one platform and schedule a FREE 15 minute call with me here I Need A Social Media Audit, I would be happy to help!

5 Ways To Increase Your Email Open Rate

Not to be too cliché, but building a brand, email list, content and value to market your products and services is just not easy. It takes time and consistent effort to get to a point where people are looking forward to what you have to say and eager to purchase the new products and services you have developed, but it can be done.

The 5 ways to increase your e-mail open rate are:

  • Create an appealing subject line
  • Segment your list
  • Test e-mail frequency
  • Use first names
  • Keep your list updated

Breaking Down E-mail Open Rates

I think the best way to begin breaking down how to increase your e-mail open rate is to compare it to….dating. When you meet someone for the first time, you don’t expect to well **clears her throat**…jump to 3rd base right?

Instead you take the time and effort to get to know the person first, figure out who they are and appreciate the effort they are taking to get to know you first as well.

Essentially you expect that they take you out and buy you dinner first. A little wining and dining as the older folks like to say.

Do you expect anything less from the businesses which have you on their e-mail lists? You also expect that they continue to produce valuable content for you in exchange for your time and yes money, if they are trying to sell something.

If the following scenario resonates with you, then I urge you to keep reading.

At this point most of us are hip to the e-mail marketing game right? It starts with the lead magnet (or “freebie”) which gets your attention. You want it because there was something in it which drew your attention. You read through the post but as soon as the information starts getting juicy you see a message to either click a button which takes you to an opt-in form OR simply a place to enter your name and e-mail address.

Now you have to make a decision: you may decide to either bypass and go to Youtube or some other place where you can get the same information without having to exchange your e-mail address to get it or maybe you choose to enter your information download the freebie and unsubscribe another possibility would be that you enter your information, download the freebie but let the subsequent e-mails you receive go to your inbox or folder to die.

Decisions….Decisions….

Decide How To Approach Your E-mail Marketing

What Happens Next?

Typically the e-mail automation and sequence will begin and although the frequency of e-mails may vary there is usually something they are going to try and sell you at the end of this tunnel.

What makes the entire process trickier? If you are an Entrepreneur or Small Business owner then YOU also must include an e-mail marketing strategy into your OWN business as well.

So what’s a business owner to do?

Let me start with a few facts first for the e-mail marketing haters out there “You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” (Forsey @Hubspot, 2019)

What Does The Data Tell Us?

  • There are definitely folks out there who are successfully using e-mail marketing
  • People are successfully going through the sales process via e-mail and making purchases
  • E-mail marketing is still an extremely lucrative form of marketing.

Which brings us to this fact: E-mail marketing is still the best way to market to your audience, create raving fans and loyal customers.

How To Get Better Open Rates

The Good news is, I will ALSO include 5 remedies.

 Let’s get to it:

  1. Create an appealing subject line.  

Low click through rates or CTR (for short) typically mean that the e-mail the person is receiving is not relevant to them. Which starts with the subject line of the e-mail, it is important that your subject line targets the content.

Remedy: Try to stay away from urgent subject lines which sound spammy, ie: (This Offer Will Be Gone With The Wind In 2 Hours!) Relevant subject lines will help you to achieve a better CTR then clickbait sounding subject lines which may or may not have anything to do with the content in the e-mail.

Get 15 Of The Best Email Subject Lines

Eye Catching Subject Lines Your Readers Won’t Be Able To Resist!

    We won’t send you spam. Unsubscribe at any time.

    2. You are not segmenting your list.

    All lists are not equal, every e-mail marketing database has a tagging feature which will allow you to segment and categorize your subscribers based on the specific actions that they take.

    Remedy: By taking the time to narrow your focus and send messages to specific groups within your lists, your subscribers will find your campaigns more relevant—and relevant campaigns get better results. For example, you can segment your list by job title, interest, and location like city, state or zip code.

    How to segment subscribers: Include Drop downs in your opt-in form which will help to segment the audience by category.

    3. You haven’t got your frequency right.

    Make sure to test a few options when it comes to the frequency of your e-mails. I can tell you that typically an e-mail every single day is too much in most cases, where not sending enough – say once every other month could cause your subscribers to potentially forget that you even exist.

    Remedy: Instead go for every other week, make sure that the information you are sending to your list is valuable to them to increase the chances of your e-mail being opened.

    Nurture Your E-mail List
    Find Relevant Ways To connect With Subscribers

    4. Use first names.

    Emails that are personalized in subject typically have a better chance of being opened. Also The value in personalizing your e-mail within the body of your email is that the recipient feels as if the content was written specifically with them.

    Remedy: Remember your content should always be relevant to your audience, opening your subject line with the recipient’s name and also including them within the content of the email helps to achieve a high level of attention and familiarity with your content. You want them to eventually begin to look forward to reading your content.

    5. Keep your list clean and updated.

    OK, sure who doesn’t want to see that there are 2,000 or 3,000 people in their list? Even 200! But when it comes to numbers, engagement and CTR are what counts. It’s not enough to have a list where more than half are people who signed up for your freebie but then failed to ever interact with your content again.

    Remedy: The key is to have a nice clean solid list of people who open your email and read the content you provide to them. Remove email addresses which are, inactive, have a high bounce rate, low CTR or have obvious misspellings in the name or domain.

    The most important thing to remember is to schedule the content you are going to send to your audience in advance. Think about why you are sending this communication and what you hope you and your readers will get from it for best results.

    At Least Buy Me Dinner First

    “At least buy me dinner first” simply implies that, you need to work to show value and proof that you can assist with the needs of your audience instead of just cycling them into a generic sales funnel.

    Take time to think about your email subject lines, make sure that your emails are optimized for mobile devices, “Mobile opens accounted for 46 percent of all email opens” (Hubspot Email Marketing Stats, 2019)

    Not to be too cliché, but building a brand, email list, content and value to market your products and services is just not easy. It takes time and consistent effort to get to a point where people are looking forward to what you have to say and eager to purchase the new products and services you have developed, but it can be done.

    No matter what the guru’s say, stay true to yourself and the message you want your audience to receive, be relevant and timely, never forget that YOU GOT THIS!

    Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

    If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com  

    Jonesing for more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop? Great! You can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me !) Click Here: I Am SO Happy You Want To Join Us!

    About The Author: Jeanette Stevens is the proud owner of iSimplyAssist LLC Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship, LOVES pancakes, Jazz and fantasy novels.

    3 Proven Ways to Get More People To Read Your Blog

    You spend time pouring over the grammar, checking again and again for errors. You finally approve the content that you have produced then click to post.

    Learn why understanding your target audience is the secret sauce.

    By: Jeanette Stevens

    Consider who you are writing for before you begin

    Here is the scenario: you are churning out blog after blog, filling your site with thoughts and information which you think is valuable to your audience. You spend time pouring over the grammar, checking again and again for errors. You finally approve the content that you have produced then click to post.

    You wait….and wait…. then wait some more, before you realize that you are not really getting the kind of engagement you expected you would from your blog. Obviously, this is frustrating because you are expending the time and the energy to produce a blog with valuable information to you at least, Right?

    Wrong.

    Your blog needs to specifically address the needs and wants of your target audience – Period. That is the simple reality, what most successful blogs have in common is that the content they are producing directly speaks to their target audience, whether it is a working mom who is looking for quick family meal ideas, a person who loves RVing or a brand new business owner, will all consume the content that is relevant to them.

    So, what does that mean for your blog?

    To start you need to know who your audience is, include yourself if you are part of this audience. Think the way they think and start by creating an outline.

    Here is a simple 3 step process which you can use today to start outlining content for blogs which will get attention.

    Step 1: You Are Not Targeting Your Audiences Problem

    This Step is by far the most important. If you do not truly know who your target market is, where they come from, what keeps them up at night – then how will you connect with them? You must think about the current problems they are facing to determine what they need. Do some market research, meet them on platforms where they spend the most time, look at and join in on the conversations they are having. Also once complete, your buyer persona, will have information which you can use for content, not just for your blog, but for your social media platforms as well.

    Want more valuable information like this at your fingertips?! Sign up and instantly download: The Perfect Buyer Persona to identify your target market!

    Take the information you have learned from your readers and create content which has an emphasis on the problems or concerns they are facing. Even if the topic is more of an interest piece than informational you still need to have a level of understanding of why your audience would even be interested in the topic. Support your findings with facts, and really dig into the problem, outline it and then promise that by the end of the blog you will have delineated a solution.

    Step 2: There Is No Value Or Benefit

    Even if you explain a problem, give words of encouragement or write about interesting topics, if you cannot provide value or benefit you will find people will lose interest and drop off your content without engaging with it. Taking this idea into context, you must therefore list the problems your audience is facing in order to properly dissect and resolve

    For Example:

    1. Maybe they are having trouble driving traffic to their website, regardless of the money they have spent, groups they belong to or hours spent on social media.
    2. The issue could be with increasing engagement and interest to a blog
    3. Or possibly the stress of juggling being a solopreneur and mom

    Once you have listed the pain points of your audience begin to explain WHY they are experiencing these problems. Start with outlining the steps they can take NOW to solve the problems that they are having.

    Borrow instances from your own life or the life of someone that you know who has had the same trouble. Go into detail explaining why they are having this problem, promise to solve the issue with valuable insight, trust me your readers will continue to read to get whatever solution you are promising. Make sure to explain to your readers why it will benefit them to get the steps you have outlined right. Then explain further that the value is in the benefit they will receive from the information you have given them.

    Whoa Wait a Minute! “the value is in the benefit they will receive from the information you have given them”?

    Want more valuable information like this at your fingertips?! Sign up and instantly download the Infographic “How To Write A Blog People Want To Read!”.

    Yes! And here is why: You have fully addressed the problems and took it step further by really driving home WHY your audience is running into these obstacles.

    Take it a step further and include a free checklist or step by step reference guide your readers can instantly download for further benefit and value.

    Explain that the checklist or reference guide which you have created for them will provide even more ammunition which they can be used to solve the problems and issues they are having.

    Provide Solutions your readers can get value from immediately

    Step 3. You Need To Solve For X

    After you have spent time going over the problems that your readers are experiencing you can then wrap up by solving for X which symbolizes the roadblock. You have pulled out all the stops to dissect why your readers issues are cropping up and now in this step you can spend the rest of time on solutions and success stories.

    Talk about how you your friend (or any person you chose to discuss) was able to resolve the issues that they had, really go into what the light bulb moment was, what they read or did to begin to turn the tides in their favor.

    People will want to know how your product, service, course etc. will solve for x.

    TIP: When you are just starting out or trying to build an e-mail list my suggestion would be to ALWAYS include a checklist, e-book, or reference guide which will serve as a free and immediate solution for your readers.

    Ask for their e-mail and first name if you like in exchange for this information. What this will do for you besides helping you to build a robust list is earn the trust and loyalty of your readers and audience who will eagerly consume your very valuable and insightful content.

    Let’s Get Real About Content Marketing

    Expectation: Posting lots of content across all social platforms will attract the target audience and convert to sales.

    Content Marketing: Expectation vs. Reality

    By: Jeanette Stevens

    In today’s world of digital marketing and social selling, now more than ever having a focused strategy is imperative to B2B selling goals. 47% of buyers viewed 3–5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) Source: Hubspot — Marketing Statistics, 2018; with so many buyers using content as a driver to making purchasing decisions, a seller cannot overlook its importance.

    Expectation: Posting lots of content across all social platforms will attract the target audience and convert to sales.

    Reality: Content must be crafted to speak directly to the target audience on the social platform that they have chosen to utilize. Content should have a relevant focus which correlates with current problems and needs.

    Created by: Jeanette Stevens, 2018

    The main goal of having a targeted content strategy is to establish yourself and company as the answer to the current issues or needs that the buyer is facing. “A thorough understanding of the buying audience is the fundamental backbone of the techniques and tactics many B2Bs want to use today, such as account-based marketing, programmatic advertising, personalization, targeted emails, and outbound sales. But without a marketing data management strategy in place, B2Bs fail to understand the audience and have trouble executing more sophisticated programs”. Source: emarketer — The Right Data Management Strategy