How To Conduct A Social Media Audit Today

A social media audit is a win-win for everyone involved. When done correctly it provides a window into what your audience is actually looking for.

Can You Answer The 3 Questions Below?

  1. When was the last time you conducted a social media audit?
  2. Have you been grinding away on social media with little result?
  3. Is your social media ROI in the negative?

Let’s Dissect This Further:

For example you introduced a new product or campaign to crickets……or you have tons of followers with little engagement and barely any leads….If any of these scenarios are true you need to conduct a social media audit ASAP. If not, conduct a social media audit for maintenance and scale.

Why do you need to do this? What is the purpose?

  • A social media audit will tell you everything you need to know about what is working on your different social accounts and what is not working.
  • Most importantly it can tell you where you need to spend less time and to what platform(s) you should be focusing most of your efforts on.

Many people fall into this thinking that they need to have a presence on EVERY social platform and that is simply not true. You may learn that you have been spending way too much time on the wrong platforms. Go and stay where you are having the most engagement with your target audience.

Conducting a social media audit
Conduct A Social Media Audit To Find New Opportunities

The main goal of your social media efforts should always be on finding and connecting with your target audience.

An audit should be able to tell you:

  • Where your audience is online?
  • What time of day they are typically active?
  • What kind of content resonates with them?
  • What are they saying?

Consider who your buyers are (go back to your buyer personas Hubspot has an AMAZING tool just for this purpose!) how does your content stack up to that? Also is it aligned with your business goals? Have you veered off track?

Auditing your social accounts, will help to answer those questions. .

Factor in your typical sales cycle as an indicator of time from prospect –> lead –>sale.

If you have some time today or in the near future conduct a quick social media audit and learn to better position content to your target audience, WHERE they are online and AT THE RIGHT TIME. This will help with engagement and lead generation.

Here are a 5 ways you can perform a social media audit on your own today!

  1. Start tracking the channels that you own – Diagnose how they are performing against your business goals.
  2. Are you gaining new followers? Have you noticed a steep decline in followers? You may need to pump up engagement.
  3. Are you attracting your target audience? If not go back and see what could be updated with your content.
  4. Check content performance.
  5. What posts are getting the most engagement? What posts are not?

Conducting a social media audit maintains the health and more importantly GROWTH of your online presence.

Conducting a Social Media Audit
Make sure to track data from your audit, to stay on top of key changes

By taking a more focused and tactical approach to your digital presence you set yourself up to start attracting relevant connections from your target audience.

A social media audit is a win-win for everyone involved. When done correctly it provides a window into what your audience is actually looking for. It tells you what they are interested in but best of all when you can find and draw out your ideal audience, you can begin to engage with them.

Once you start engaging with your audience you begin to have more meaningful conversations and interactions with the people you basically started your business to attract.

You learn to communicate and connect with them with your content in a way that they can gain benefit and value from which is priceless.

Below are a few additional (more technical) benefits of a good social media audit:

  • You can develop new goals and KPI’s (Key performance indicators)
  • You begin to realize what content resonates with your audience
  • You discover what channels are most effective and the best time of day to post it
  • Budgeting becomes EASIER! With new benchmarks and REAL goals, you can calculate a more effective and attainable ROI
  • Finally you can get rid of what is not working internally or externally and reorganize for better results.

Conclusion

Once you have completed a social media audit and have gathered relevant data, chances are that over time you will begin to see positive ROI and feedback from your efforts.  

As buyers begin moving through your sales cycle you will notice the following changes:

  • More interest and sign-ups for your emails, webinars, YouTube channel and events
  • Higher rate of downloads for your marketing materials
  • Better bounce rates on pages where you are sending your traffic
  • Followed by better conversion rates

Remember like every part of your digital marketing efforts, social media plays a role in how you are connecting with new prospects, customers and leads.

It should fit into your business goals, with a real targeted focus and strategic plan. Use it to spark engagement and interest in you and your business.

Pay attention to what your social media audit is telling you, then make changes accordingly.

If you need assistance with performing a social media audit – pick one platform and schedule a FREE 15 minute call with me here I Need A Social Media Audit, I would be happy to help!

5 Ways To Increase Your Email Open Rate

Not to be too cliché, but building a brand, email list, content and value to market your products and services is just not easy. It takes time and consistent effort to get to a point where people are looking forward to what you have to say and eager to purchase the new products and services you have developed, but it can be done.

The 5 ways to increase your e-mail open rate are:

  • Create an appealing subject line
  • Segment your list
  • Test e-mail frequency
  • Use first names
  • Keep your list updated

Breaking Down E-mail Open Rates

I think the best way to begin breaking down how to increase your e-mail open rate is to compare it to….dating. When you meet someone for the first time, you don’t expect to well **clears her throat**…jump to 3rd base right?

Instead you take the time and effort to get to know the person first, figure out who they are and appreciate the effort they are taking to get to know you first as well.

Essentially you expect that they take you out and buy you dinner first. A little wining and dining as the older folks like to say.

Do you expect anything less from the businesses which have you on their e-mail lists? You also expect that they continue to produce valuable content for you in exchange for your time and yes money, if they are trying to sell something.

If the following scenario resonates with you, then I urge you to keep reading.

At this point most of us are hip to the e-mail marketing game right? It starts with the lead magnet (or “freebie”) which gets your attention. You want it because there was something in it which drew your attention. You read through the post but as soon as the information starts getting juicy you see a message to either click a button which takes you to an opt-in form OR simply a place to enter your name and e-mail address.

Now you have to make a decision: you may decide to either bypass and go to Youtube or some other place where you can get the same information without having to exchange your e-mail address to get it or maybe you choose to enter your information download the freebie and unsubscribe another possibility would be that you enter your information, download the freebie but let the subsequent e-mails you receive go to your inbox or folder to die.

Decisions….Decisions….

Decide How To Approach Your E-mail Marketing

What Happens Next?

Typically the e-mail automation and sequence will begin and although the frequency of e-mails may vary there is usually something they are going to try and sell you at the end of this tunnel.

What makes the entire process trickier? If you are an Entrepreneur or Small Business owner then YOU also must include an e-mail marketing strategy into your OWN business as well.

So what’s a business owner to do?

Let me start with a few facts first for the e-mail marketing haters out there “You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” (Forsey @Hubspot, 2019)

What Does The Data Tell Us?

  • There are definitely folks out there who are successfully using e-mail marketing
  • People are successfully going through the sales process via e-mail and making purchases
  • E-mail marketing is still an extremely lucrative form of marketing.

Which brings us to this fact: E-mail marketing is still the best way to market to your audience, create raving fans and loyal customers.

How To Get Better Open Rates

The Good news is, I will ALSO include 5 remedies.

 Let’s get to it:

  1. Create an appealing subject line.  

Low click through rates or CTR (for short) typically mean that the e-mail the person is receiving is not relevant to them. Which starts with the subject line of the e-mail, it is important that your subject line targets the content.

Remedy: Try to stay away from urgent subject lines which sound spammy, ie: (This Offer Will Be Gone With The Wind In 2 Hours!) Relevant subject lines will help you to achieve a better CTR then clickbait sounding subject lines which may or may not have anything to do with the content in the e-mail.

Get 15 Of The Best Email Subject Lines

Eye Catching Subject Lines Your Readers Won’t Be Able To Resist!

    We won’t send you spam. Unsubscribe at any time.

    2. You are not segmenting your list.

    All lists are not equal, every e-mail marketing database has a tagging feature which will allow you to segment and categorize your subscribers based on the specific actions that they take.

    Remedy: By taking the time to narrow your focus and send messages to specific groups within your lists, your subscribers will find your campaigns more relevant—and relevant campaigns get better results. For example, you can segment your list by job title, interest, and location like city, state or zip code.

    How to segment subscribers: Include Drop downs in your opt-in form which will help to segment the audience by category.

    3. You haven’t got your frequency right.

    Make sure to test a few options when it comes to the frequency of your e-mails. I can tell you that typically an e-mail every single day is too much in most cases, where not sending enough – say once every other month could cause your subscribers to potentially forget that you even exist.

    Remedy: Instead go for every other week, make sure that the information you are sending to your list is valuable to them to increase the chances of your e-mail being opened.

    Nurture Your E-mail List
    Find Relevant Ways To connect With Subscribers

    4. Use first names.

    Emails that are personalized in subject typically have a better chance of being opened. Also The value in personalizing your e-mail within the body of your email is that the recipient feels as if the content was written specifically with them.

    Remedy: Remember your content should always be relevant to your audience, opening your subject line with the recipient’s name and also including them within the content of the email helps to achieve a high level of attention and familiarity with your content. You want them to eventually begin to look forward to reading your content.

    5. Keep your list clean and updated.

    OK, sure who doesn’t want to see that there are 2,000 or 3,000 people in their list? Even 200! But when it comes to numbers, engagement and CTR are what counts. It’s not enough to have a list where more than half are people who signed up for your freebie but then failed to ever interact with your content again.

    Remedy: The key is to have a nice clean solid list of people who open your email and read the content you provide to them. Remove email addresses which are, inactive, have a high bounce rate, low CTR or have obvious misspellings in the name or domain.

    The most important thing to remember is to schedule the content you are going to send to your audience in advance. Think about why you are sending this communication and what you hope you and your readers will get from it for best results.

    At Least Buy Me Dinner First

    “At least buy me dinner first” simply implies that, you need to work to show value and proof that you can assist with the needs of your audience instead of just cycling them into a generic sales funnel.

    Take time to think about your email subject lines, make sure that your emails are optimized for mobile devices, “Mobile opens accounted for 46 percent of all email opens” (Hubspot Email Marketing Stats, 2019)

    Not to be too cliché, but building a brand, email list, content and value to market your products and services is just not easy. It takes time and consistent effort to get to a point where people are looking forward to what you have to say and eager to purchase the new products and services you have developed, but it can be done.

    No matter what the guru’s say, stay true to yourself and the message you want your audience to receive, be relevant and timely, never forget that YOU GOT THIS!

    Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

    If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com  

    Jonesing for more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop? Great! You can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me !) Click Here: I Am SO Happy You Want To Join Us!

    About The Author: Jeanette Stevens is the proud owner of iSimplyAssist LLC Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship, LOVES pancakes, Jazz and fantasy novels.

    How to TRULY Understand Digital Marketing And Apply It For A Successful Outcome.

    Plus The ONLY Digital Marketing Formula You Will Ever Need.- By: iSimplyAssist LLC

    Begin with understanding what Digital Marketing is.

    You have read ALL the E -Books…

    Have spent countless hours watching every guru you know of, plus everyone who you watched because of a recommendation to watch yet another guru, who made 6 figures in less than a year from some form of digital marketing…..Your e-mail inbox is bursting to capacity with the automated emails you signed up for from that freebie you wanted.

    Sound familiar?

    Yet, you still have no clue (or on the verge of giving up on), how to properly use digital marketing for brand awareness, prospects, leads nor what steps to take to turn those leads into loyal customers. Let me tell you, although you have heard it ALL before you are not alone!

    Although it seems as if the digital marketing space is crowded and everyone is now a guru and somehow making 6 figures, the reality is the complete opposite. In reality, it takes time and a consistent effort to focus on the goal of growing your business before you will begin to see the kind of success you want.

    I want to start by defining what digital marketing is, the word itself gets used a lot but I fear the meaning itself can get muddled. If you do not believe me ask someone right now what digital marketing is and see if you get a proper answer. Trust me it is totally OK if you get a weird half answer, but just know that the first step to understanding or even master anything is to first know what it is, so let’s define it.

    What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. (Hubspot, 2018)

    Shorter Conversational Version:

    Now that you know what digital marketing is, you can now begin to figure out what channels you will use to market to your customers and if offering digital marketing services you can now focus on which one of those services you will use.

    Need a Quick Review? Master Social Media Quick Reference Guide

    I have to tell you, there are several really thorough and successful learning tools out there on the great World Wide Web which are completely free. That’s right 100% free – no gimmick. There are a few that I have used and STILL use to this day and I would like to share those resources with you.

    In order to offer specific services to your clients with confidence, you need to have a complete understanding of certain disciplines and channels. The commitment you will have to make does not include money spent, all that is needed is for you to set aside time in your day for learning and skills development.

    Are you ready?

     My top 5 Free Learning Resources are:

    1. Hubspot –https://academy.hubspot.com/ – Is a wellspring of RELEVANT up to date information on Inbound Marketing and Content Marketing resources, with videos and certifications which are well respected in the industry.
    2. Hootsuitehttps://hootsuite.com/resources– Click on the resources tab and find Blogs, White Papers and Case Studies to help you get ahead!
    3. Buffer – https://buffer.com/resources/– Click on Buffer’s VERY informative Blogs and stay up to date on industry news, updates and amazing resources.
    4. Facebook Blue Print https://www.facebook.com/business/learn – Confused About Facebook & Instagram Marketing? Don’t be! Take FREE Lessons with Facebook to learn how to create the very BEST campaigns for yourself and clients.
    5. Google Digital Garage – https://learndigital.withgoogle.com/digitalgarage– Ahhh Google dontcha Love them?! I sure do! I learned about Google’s Digital Garage when they came to Richmond VA for “Grow With Google” after taking a few free courses which were OUTSTANDING and also having the opportunity to talk with a coach I went home and started the FREE Online courses to get certified in The Fundamentals Of Digital Marketing. I urge you to set aside some time and take this program you will not be disappointed.
    Set aside time in your day for education and skills development.

    If you set aside at least 1-2 hours per day on learning or honing your current skills you are already giving yourself a leg up and if you focus on perfecting just one channel like Instagram or Pinterest advertising or content marketing for instance then you can position yourself as an expert. The key is to be able to truly understand each channel you are learning and how to use it effectively to get the desired results for your customers. Your customers are trusting that they can go to you for the assistance they need to improve their businesses digital footprint and with the free resources that you now have access to you can study these to gain a better understanding of how they work.

    Need More Help Click Here To Read Simple Secrets Of Top Notch Account Managers

    Remember the people that you follow on various social media and YouTube channels are Entrepreneurs, they are giving you valuable information but they are not telling you the entire story – in most cases you have to pay for this information and that is OK, just remember it takes time and effort to truly learn something. Find out what it is you would like to master and research the hell out of it.

    Here is an example: For some reason I could never get my pancake batter right. I had all of the ingredients in front of me, and the recipe propped up so that I can see it. Yet although I read the recipe instructions, I’ll be honest and admit that I did not take the TIME necessary to correctly add the ingredients together. Instead I added flour, baking soda, salt and sugar, eggs, milk and butter together at the same time. Mixed everything up stood back satisfied when I saw the bubbles in the batter begin to form and proceeded to make dense pancakes…(Flop!)

    They were not fluffy and were quite frankly lackluster. They were OK, but not GOOD. They did not have that fluffiness you look for in a really good pancake.

    You know how I know? Because a REALLY good pancake is just as scrumptious without the syrup or jam, as it is with it (Facts!).

    Read The Steps Carefully For Yummy Pancakes & Successful Digital Marketing Campaigns

    So what changed? What did I do differently NOW with my pancakes that I didn’t do THEN?

    Well first of all I read the directions thoroughly and do you know what I never fully got? I mean it never really registered (at least for me, there are some naturally great cooks out there!) that instead of needing 1 bowl to mix all of the fixings, I actually needed to start with 2.

    Dry ingredients in one bowl, then the wet ingredients in the other. After each were taken care of separately only THEN could I combine them together and VOILALAAAA! Suddenly I found myself making award winning VERY delicious pancakes and all because I took the time to fully read the instructions. I knew my goal was to improve upon my current mistakes so I took the time to read the recipe, read the instructions, set out ALL of my ingredients then slowly begin to put the components together and BOOM got this great result over and over again.

    But enough about pancakes! Because now I am getting hungry!

    Creating a digital marketing plan is actually quite similar and it is so much more than the Hodge Podge of tips and tricks you ingest on the subject daily. It is a skill which takes dedication, understanding and patienceTONS of patience. Please do not let anyone tell you that results happen overnight, trust me, they don’t.

    Learn More Here: How To: Social Selling In The Digital Age

    Now Try This! I have a handy formula for you to use designed for when either a client approaches you for help with some aspect of their digital marketing concerns or you decide to take the reins in your hands and begin working on your own plan for success, here it is:

    Study The Formula

    THE Formula:

    1. Determine Your Goal  
    2. Figure out your USP (Unique Selling Proposition) for instance what is your special skill or niche?
    3. Create a Buyer Persona to discover your ideal customer and Target audience > Here is a completed template, simply fill in your responses then ALWAYS use this as your reference: Buyer Persona Template           
    4. Write down how you will connect with your ideal customer and target audience. Ask yourself the following questions (then answer them) 1) what social channels are they using? 2) What are their pain points? 3) What problem can you solve for them?
    5. Create your plan based off of this information, all of your content: blogs, social media, e-mail and video should solely be based on you and your business being the answer.
    6. Educate your audience with VALUABLE advice, provide resources they can turn to and instruction they can trust based on your own real world experience.
    7. STAY CONSISTENTRemember your business will not work if you don’t, stay the course!

    Navigating the digital waters can be tough, but they CAN be navigated. Remember to take deep breaths as you swim on through the channels. It is OK to make mistakes and it takes time to see results. Help IS available if you need it and it doesn’t have to cost you a dime, unless it does and then if you are going to spend a dime, spend it on someone who can pick up where you left off or handle what you know you cannot at the moment.

    Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

    If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com  

    If you would like more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop you can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me ) Click Here: I Am SO Happy You Want To Join Us!

    About The Author: Jeanette Stevens Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship – Cheddar Program at Strayer University. She LOVES pancakes and fantasy novels.

    Master Social Media – Quick Guide Reference

    Social Media is one of the most important forms of digital marketing.

    Quick Social Media Reference By: Jeanette Stevens

    “Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.” https://www.investopedia.com/terms/s/social-media.asp

    Listed below is a general overview of the most common social media platforms:  

    • LinkedIn
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • Google+

    A brief description of each platform is listed below and will be a great blueprint for the management of each. My suggestion would be to spend some time and create an editorial calendar for the organization and distribution of your content.

                                          Free Download Editorial Calendar Social Media  

    The content you post on each site should always be relevant to your business and tailored to the audiences of each site and with the guide below that should not be too difficult a task.

    *Remember: Make sure that the content you are posting is relevant to your audience and to the platform you will be posting on.

    My personal Tip: For creating content some of the tools that I use and have found very helpful are:

    • Meme Generator – You can find and download the app to your phone
    • GIPHY – Download app to the phone
    • Quotes Creator – Another downloadable app
    • Ripl – Is great for rich media marketing messages, will post to Facebook, Instagram and Twitter
    • Ripl can be used as a free tool but will ultimately cost 14.99 per month to use the pro tools
    • Pixabay – Greatest free picture database ever!
    • Pexel – Another great free picture database
    • HubSpot – Chock FULL of excellent and very useful FREE resources and information
    • iSimplyAssist – Download Free guides and resources to help you on your journey
    • Twitter – Use Twitter for offering business tips and establishing yourself as an expert. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day. But you’re not limited to text – try tweeting images to grab attention and encourage retweets. Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users.
    • Facebook – Keep your Facebook posts brief and entertaining to encourage sharing and audience engagement. Use images and videos to capture attention and give personality to your online presence. Facebook is great for reaching a wide audience, but the focus tends to be more community oriented and less about business insights. It’s generally recommended to post on Facebook once per day, a few days per week.
    What to Post On Social Media Infographic

    • LinkedIn – Use LinkedIn to share industry news and build professional relationships. Sharing articles that are helpful and not just promotional matters here, but it’s still important to include images and videos in your content. Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results.
    • Pinterest – Visuals are key on Pinterest. Most Pinterest users are women, and content is often DIY oriented. If this isn’t your audience, or your business messaging doesn’t translate well into strong visual content, Pinterest may not be the best choice. Top posting times will typically be on weekends.
    • Google+ – In your public circle on Google+ you can share business info like what you would share on LinkedIn- think instructional videos and informative blog posts. Aim to post once per day, a few days per week, mid-morning to early afternoon on weekdays.
    • Instagram – Another network for sharing visual content, Instagram is primarily used as a mobile app, so users may be accessing it many different times throughout the day, but early mornings may be best for reaching a wide audience. Consider ways to maximize your visual marketing, such as offering a giveaway that encourages followers to repost your content. Utilize hashtags, research and add relevant tags to your posts, follow tags that are within your relevant target market, competitors as well. Do remember to contribute to other profiles, contribute meaningful comments and always, respond to those who comment on your posts.

    Make sure to watch insights on the different social platforms you post content on. Check to see when your audience is most active and likely to engage with your content and post during those times, in my opinion it is better to post based on the actual data provided by the platform you are using.

    If you have more questions concerning social media platforms and relevant content creation contact: support@isimplyassistu.com for immediate assistance!

    We are a HubSpot affiliate and receive a commission when you purchase