How to TRULY Understand Digital Marketing And Apply It For A Successful Outcome.

Plus The ONLY Digital Marketing Formula You Will Ever Need.- By: iSimplyAssist LLC

Begin with understanding what Digital Marketing is.

You have read ALL the E -Books…

Have spent countless hours watching every guru you know of, plus everyone who you watched because of a recommendation to watch yet another guru, who made 6 figures in less than a year from some form of digital marketing…..Your e-mail inbox is bursting to capacity with the automated emails you signed up for from that freebie you wanted.

Sound familiar?

Yet, you still have no clue (or on the verge of giving up on), how to properly use digital marketing for brand awareness, prospects, leads nor what steps to take to turn those leads into loyal customers. Let me tell you, although you have heard it ALL before you are not alone!

Although it seems as if the digital marketing space is crowded and everyone is now a guru and somehow making 6 figures, the reality is the complete opposite. In reality, it takes time and a consistent effort to focus on the goal of growing your business before you will begin to see the kind of success you want.

I want to start by defining what digital marketing is, the word itself gets used a lot but I fear the meaning itself can get muddled. If you do not believe me ask someone right now what digital marketing is and see if you get a proper answer. Trust me it is totally OK if you get a weird half answer, but just know that the first step to understanding or even master anything is to first know what it is, so let’s define it.

What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. (Hubspot, 2018)

Shorter Conversational Version:

Now that you know what digital marketing is, you can now begin to figure out what channels you will use to market to your customers and if offering digital marketing services you can now focus on which one of those services you will use.

Need a Quick Review? Master Social Media Quick Reference Guide

I have to tell you, there are several really thorough and successful learning tools out there on the great World Wide Web which are completely free. That’s right 100% free – no gimmick. There are a few that I have used and STILL use to this day and I would like to share those resources with you.

In order to offer specific services to your clients with confidence, you need to have a complete understanding of certain disciplines and channels. The commitment you will have to make does not include money spent, all that is needed is for you to set aside time in your day for learning and skills development.

Are you ready?

 My top 5 Free Learning Resources are:

  1. Hubspot – – Is a wellspring of RELEVANT up to date information on Inbound Marketing and Content Marketing resources, with videos and certifications which are well respected in the industry.
  2. Hootsuite– Click on the resources tab and find Blogs, White Papers and Case Studies to help you get ahead!
  3. Buffer –– Click on Buffer’s VERY informative Blogs and stay up to date on industry news, updates and amazing resources.
  4. Facebook Blue Print – Confused About Facebook & Instagram Marketing? Don’t be! Take FREE Lessons with Facebook to learn how to create the very BEST campaigns for yourself and clients.
  5. Google Digital Garage –– Ahhh Google dontcha Love them?! I sure do! I learned about Google’s Digital Garage when they came to Richmond VA for “Grow With Google” after taking a few free courses which were OUTSTANDING and also having the opportunity to talk with a coach I went home and started the FREE Online courses to get certified in The Fundamentals Of Digital Marketing. I urge you to set aside some time and take this program you will not be disappointed.
Set aside time in your day for education and skills development.

If you set aside at least 1-2 hours per day on learning or honing your current skills you are already giving yourself a leg up and if you focus on perfecting just one channel like Instagram or Pinterest advertising or content marketing for instance then you can position yourself as an expert. The key is to be able to truly understand each channel you are learning and how to use it effectively to get the desired results for your customers. Your customers are trusting that they can go to you for the assistance they need to improve their businesses digital footprint and with the free resources that you now have access to you can study these to gain a better understanding of how they work.

Need More Help Click Here To Read Simple Secrets Of Top Notch Account Managers

Remember the people that you follow on various social media and YouTube channels are Entrepreneurs, they are giving you valuable information but they are not telling you the entire story – in most cases you have to pay for this information and that is OK, just remember it takes time and effort to truly learn something. Find out what it is you would like to master and research the hell out of it.

Here is an example: For some reason I could never get my pancake batter right. I had all of the ingredients in front of me, and the recipe propped up so that I can see it. Yet although I read the recipe instructions, I’ll be honest and admit that I did not take the TIME necessary to correctly add the ingredients together. Instead I added flour, baking soda, salt and sugar, eggs, milk and butter together at the same time. Mixed everything up stood back satisfied when I saw the bubbles in the batter begin to form and proceeded to make dense pancakes…(Flop!)

They were not fluffy and were quite frankly lackluster. They were OK, but not GOOD. They did not have that fluffiness you look for in a really good pancake.

You know how I know? Because a REALLY good pancake is just as scrumptious without the syrup or jam, as it is with it (Facts!).

Read The Steps Carefully For Yummy Pancakes & Successful Digital Marketing Campaigns

So what changed? What did I do differently NOW with my pancakes that I didn’t do THEN?

Well first of all I read the directions thoroughly and do you know what I never fully got? I mean it never really registered (at least for me, there are some naturally great cooks out there!) that instead of needing 1 bowl to mix all of the fixings, I actually needed to start with 2.

Dry ingredients in one bowl, then the wet ingredients in the other. After each were taken care of separately only THEN could I combine them together and VOILALAAAA! Suddenly I found myself making award winning VERY delicious pancakes and all because I took the time to fully read the instructions. I knew my goal was to improve upon my current mistakes so I took the time to read the recipe, read the instructions, set out ALL of my ingredients then slowly begin to put the components together and BOOM got this great result over and over again.

But enough about pancakes! Because now I am getting hungry!

Creating a digital marketing plan is actually quite similar and it is so much more than the Hodge Podge of tips and tricks you ingest on the subject daily. It is a skill which takes dedication, understanding and patienceTONS of patience. Please do not let anyone tell you that results happen overnight, trust me, they don’t.

Learn More Here: How To: Social Selling In The Digital Age

Now Try This! I have a handy formula for you to use designed for when either a client approaches you for help with some aspect of their digital marketing concerns or you decide to take the reins in your hands and begin working on your own plan for success, here it is:

Study The Formula

THE Formula:

  1. Determine Your Goal  
  2. Figure out your USP (Unique Selling Proposition) for instance what is your special skill or niche?
  3. Create a Buyer Persona to discover your ideal customer and Target audience > Here is a completed template, simply fill in your responses then ALWAYS use this as your reference: Buyer Persona Template           
  4. Write down how you will connect with your ideal customer and target audience. Ask yourself the following questions (then answer them) 1) what social channels are they using? 2) What are their pain points? 3) What problem can you solve for them?
  5. Create your plan based off of this information, all of your content: blogs, social media, e-mail and video should solely be based on you and your business being the answer.
  6. Educate your audience with VALUABLE advice, provide resources they can turn to and instruction they can trust based on your own real world experience.
  7. STAY CONSISTENTRemember your business will not work if you don’t, stay the course!

Navigating the digital waters can be tough, but they CAN be navigated. Remember to take deep breaths as you swim on through the channels. It is OK to make mistakes and it takes time to see results. Help IS available if you need it and it doesn’t have to cost you a dime, unless it does and then if you are going to spend a dime, spend it on someone who can pick up where you left off or handle what you know you cannot at the moment.

Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

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About The Author: Jeanette Stevens Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship – Cheddar Program at Strayer University. She LOVES pancakes and fantasy novels.

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