Plus The ONLY Digital Marketing Formula You Will Ever Need.- By: iSimplyAssist LLC
You have read ALL the E -Books…
Have spent countless hours watching every guru you know of, plus everyone who you watched because of a recommendation to watch yet another guru, who made 6 figures in less than a year from some form of digital marketing…..Your e-mail inbox is bursting to capacity with the automated emails you signed up for from that freebie you wanted.
Sound familiar?
Yet, you still have no clue (or on the verge of giving up on), how to properly use digital marketing for brand awareness, prospects, leads nor what steps to take to turn those leads into loyal customers. Let me tell you, although you have heard it ALL before you are not alone!
Although it seems as if the digital marketing space is crowded and everyone is now a guru and somehow making 6 figures, the reality is the complete opposite. In reality, it takes time and a consistent effort to focus on the goal of growing your business before you will begin to see the kind of success you want.
I want to start by defining what digital marketing is, the word itself gets used a lot but I fear the meaning itself can get muddled. If you do not believe me ask someone right now what digital marketing is and see if you get a proper answer. Trust me it is totally OK if you get a weird half answer, but just know that the first step to understanding or even master anything is to first know what it is, so let’s define it.
What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. (Hubspot, 2018)
Shorter Conversational Version:
Now that you know what digital marketing is, you can now begin to figure out what channels you will use to market to your customers and if offering digital marketing services you can now focus on which one of those services you will use. Need a Quick Review? Master Social Media Quick Reference Guide I have to tell you, there are several really thorough and successful learning tools out there on the great World Wide Web which are completely free. That’s right 100% free – no gimmick. There are a few that I have used and STILL use to this day and I would like to share those resources with you. In order to offer specific services to your clients with confidence, you need to have a complete understanding of certain disciplines and channels. The commitment you will have to make does not include money spent, all that is needed is for you to set aside time in your day for learning and skills development. Are you ready? My top 5 Free Learning Resources are: If you set aside at least 1-2 hours per day on learning or
honing your current skills you are already giving yourself a leg up and if you
focus on perfecting just one channel like Instagram or Pinterest advertising or
content marketing for instance then you can position yourself as an expert. The
key is to be able to truly understand each channel you are learning and
how to use it effectively to get the desired results for your customers. Your
customers are trusting that they can go to you for the assistance they need to
improve their businesses digital footprint and with the free resources that you
now have access to you can study these to gain a better understanding of how
they work. Need More Help Click Here To Read Simple Secrets Of Top Notch Account Managers Remember the people that you follow on various social media and YouTube channels are Entrepreneurs, they are giving you valuable information but they are not telling you the entire story – in most cases you have to pay for this information and that is OK, just remember it takes time and effort to truly learn something. Find out what it is you would like to master and research the hell out of it. Here is an example: For some reason I could never get my pancake batter right. I had all of the ingredients in front of me, and the recipe propped up so that I can see it. Yet although I read the recipe instructions, I’ll be honest and admit that I did not take the TIME necessary to correctly add the ingredients together. Instead I added flour, baking soda, salt and sugar, eggs, milk and butter together at the same time. Mixed everything up stood back satisfied when I saw the bubbles in the batter begin to form and proceeded to make dense pancakes…(Flop!) They were not fluffy and were quite frankly lackluster. They were OK, but not GOOD. They did not have that fluffiness you look for in a really good pancake. You know how I know? Because a REALLY good pancake is just as scrumptious without the syrup or jam, as it is with it (Facts!). So what changed? What did I do differently NOW with my pancakes that I didn’t do THEN? Well first of all I read the directions thoroughly and do
you know what I never fully got? I mean it never really registered (at least
for me, there are some naturally great cooks out there!) that instead of
needing 1 bowl to mix all of the fixings, I actually needed to start with 2. Dry ingredients in one bowl, then the wet ingredients in the other. After each were taken care of separately only THEN could I combine them together and VOILALAAAA! Suddenly I found myself making award winning VERY delicious pancakes and all because I took the time to fully read the instructions. I knew my goal was to improve upon my current mistakes so I took the time to read the recipe, read the instructions, set out ALL of my ingredients then slowly begin to put the components together and BOOM got this great result over and over again. But enough about pancakes! Because now I am getting hungry! Creating a digital marketing plan is actually quite similar
and it is so much more than the Hodge Podge of tips and tricks you ingest on
the subject daily. It is a skill which takes dedication, understanding
and patience – TONS of patience. Please do not let anyone tell you that
results happen overnight, trust me, they don’t. Learn More Here: How To:
Social Selling In The Digital Age Now Try This! I have a handy formula for you to use designed for when either a client approaches you for help with some aspect of their digital marketing concerns or you decide to take the reins in your hands and begin working on your own plan for success, here it is: THE Formula: Navigating the digital waters can be tough, but they CAN be navigated. Remember to take deep breaths as you swim on through the channels. It is OK to make mistakes and it takes time to see results. Help IS available if you need it and it doesn’t have to cost you a dime, unless it does and then if you are going to spend a dime, spend it on someone who can pick up where you left off or handle what you know you cannot at the moment. Learn along the way EVERY
DAY, remember the REAL secret is
to ALWAYS solve for X and start with a PLAN. If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com If you would like more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop you can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me ) Click Here: I Am SO Happy You Want To Join Us! About The Author: Jeanette Stevens Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship – Cheddar Program at Strayer University. She LOVES pancakes and fantasy novels.
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