5 Ways To Increase Your Email Open Rate

Not to be too cliché, but building a brand, email list, content and value to market your products and services is just not easy. It takes time and consistent effort to get to a point where people are looking forward to what you have to say and eager to purchase the new products and services you have developed, but it can be done.

The 5 ways to increase your e-mail open rate are:

  • Create an appealing subject line
  • Segment your list
  • Test e-mail frequency
  • Use first names
  • Keep your list updated

Breaking Down E-mail Open Rates

I think the best way to begin breaking down how to increase your e-mail open rate is to compare it to….dating. When you meet someone for the first time, you don’t expect to well **clears her throat**…jump to 3rd base right?

Instead you take the time and effort to get to know the person first, figure out who they are and appreciate the effort they are taking to get to know you first as well.

Essentially you expect that they take you out and buy you dinner first. A little wining and dining as the older folks like to say.

Do you expect anything less from the businesses which have you on their e-mail lists? You also expect that they continue to produce valuable content for you in exchange for your time and yes money, if they are trying to sell something.

If the following scenario resonates with you, then I urge you to keep reading.

At this point most of us are hip to the e-mail marketing game right? It starts with the lead magnet (or “freebie”) which gets your attention. You want it because there was something in it which drew your attention. You read through the post but as soon as the information starts getting juicy you see a message to either click a button which takes you to an opt-in form OR simply a place to enter your name and e-mail address.

Now you have to make a decision: you may decide to either bypass and go to Youtube or some other place where you can get the same information without having to exchange your e-mail address to get it or maybe you choose to enter your information download the freebie and unsubscribe another possibility would be that you enter your information, download the freebie but let the subsequent e-mails you receive go to your inbox or folder to die.

Decisions….Decisions….

Decide How To Approach Your E-mail Marketing

What Happens Next?

Typically the e-mail automation and sequence will begin and although the frequency of e-mails may vary there is usually something they are going to try and sell you at the end of this tunnel.

What makes the entire process trickier? If you are an Entrepreneur or Small Business owner then YOU also must include an e-mail marketing strategy into your OWN business as well.

So what’s a business owner to do?

Let me start with a few facts first for the e-mail marketing haters out there “You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” (Forsey @Hubspot, 2019)

What Does The Data Tell Us?

  • There are definitely folks out there who are successfully using e-mail marketing
  • People are successfully going through the sales process via e-mail and making purchases
  • E-mail marketing is still an extremely lucrative form of marketing.

Which brings us to this fact: E-mail marketing is still the best way to market to your audience, create raving fans and loyal customers.

How To Get Better Open Rates

The Good news is, I will ALSO include 5 remedies.

 Let’s get to it:

  1. Create an appealing subject line.  

Low click through rates or CTR (for short) typically mean that the e-mail the person is receiving is not relevant to them. Which starts with the subject line of the e-mail, it is important that your subject line targets the content.

Remedy: Try to stay away from urgent subject lines which sound spammy, ie: (This Offer Will Be Gone With The Wind In 2 Hours!) Relevant subject lines will help you to achieve a better CTR then clickbait sounding subject lines which may or may not have anything to do with the content in the e-mail.

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    2. You are not segmenting your list.

    All lists are not equal, every e-mail marketing database has a tagging feature which will allow you to segment and categorize your subscribers based on the specific actions that they take.

    Remedy: By taking the time to narrow your focus and send messages to specific groups within your lists, your subscribers will find your campaigns more relevant—and relevant campaigns get better results. For example, you can segment your list by job title, interest, and location like city, state or zip code.

    How to segment subscribers: Include Drop downs in your opt-in form which will help to segment the audience by category.

    3. You haven’t got your frequency right.

    Make sure to test a few options when it comes to the frequency of your e-mails. I can tell you that typically an e-mail every single day is too much in most cases, where not sending enough – say once every other month could cause your subscribers to potentially forget that you even exist.

    Remedy: Instead go for every other week, make sure that the information you are sending to your list is valuable to them to increase the chances of your e-mail being opened.

    Nurture Your E-mail List
    Find Relevant Ways To connect With Subscribers

    4. Use first names.

    Emails that are personalized in subject typically have a better chance of being opened. Also The value in personalizing your e-mail within the body of your email is that the recipient feels as if the content was written specifically with them.

    Remedy: Remember your content should always be relevant to your audience, opening your subject line with the recipient’s name and also including them within the content of the email helps to achieve a high level of attention and familiarity with your content. You want them to eventually begin to look forward to reading your content.

    5. Keep your list clean and updated.

    OK, sure who doesn’t want to see that there are 2,000 or 3,000 people in their list? Even 200! But when it comes to numbers, engagement and CTR are what counts. It’s not enough to have a list where more than half are people who signed up for your freebie but then failed to ever interact with your content again.

    Remedy: The key is to have a nice clean solid list of people who open your email and read the content you provide to them. Remove email addresses which are, inactive, have a high bounce rate, low CTR or have obvious misspellings in the name or domain.

    The most important thing to remember is to schedule the content you are going to send to your audience in advance. Think about why you are sending this communication and what you hope you and your readers will get from it for best results.

    At Least Buy Me Dinner First

    “At least buy me dinner first” simply implies that, you need to work to show value and proof that you can assist with the needs of your audience instead of just cycling them into a generic sales funnel.

    Take time to think about your email subject lines, make sure that your emails are optimized for mobile devices, “Mobile opens accounted for 46 percent of all email opens” (Hubspot Email Marketing Stats, 2019)

    Not to be too cliché, but building a brand, email list, content and value to market your products and services is just not easy. It takes time and consistent effort to get to a point where people are looking forward to what you have to say and eager to purchase the new products and services you have developed, but it can be done.

    No matter what the guru’s say, stay true to yourself and the message you want your audience to receive, be relevant and timely, never forget that YOU GOT THIS!

    Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

    If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com  

    Jonesing for more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop? Great! You can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me !) Click Here: I Am SO Happy You Want To Join Us!

    About The Author: Jeanette Stevens is the proud owner of iSimplyAssist LLC Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship, LOVES pancakes, Jazz and fantasy novels.

    How to TRULY Understand Digital Marketing And Apply It For A Successful Outcome.

    Plus The ONLY Digital Marketing Formula You Will Ever Need.- By: iSimplyAssist LLC

    Begin with understanding what Digital Marketing is.

    You have read ALL the E -Books…

    Have spent countless hours watching every guru you know of, plus everyone who you watched because of a recommendation to watch yet another guru, who made 6 figures in less than a year from some form of digital marketing…..Your e-mail inbox is bursting to capacity with the automated emails you signed up for from that freebie you wanted.

    Sound familiar?

    Yet, you still have no clue (or on the verge of giving up on), how to properly use digital marketing for brand awareness, prospects, leads nor what steps to take to turn those leads into loyal customers. Let me tell you, although you have heard it ALL before you are not alone!

    Although it seems as if the digital marketing space is crowded and everyone is now a guru and somehow making 6 figures, the reality is the complete opposite. In reality, it takes time and a consistent effort to focus on the goal of growing your business before you will begin to see the kind of success you want.

    I want to start by defining what digital marketing is, the word itself gets used a lot but I fear the meaning itself can get muddled. If you do not believe me ask someone right now what digital marketing is and see if you get a proper answer. Trust me it is totally OK if you get a weird half answer, but just know that the first step to understanding or even master anything is to first know what it is, so let’s define it.

    What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. (Hubspot, 2018)

    Shorter Conversational Version:

    Now that you know what digital marketing is, you can now begin to figure out what channels you will use to market to your customers and if offering digital marketing services you can now focus on which one of those services you will use.

    Need a Quick Review? Master Social Media Quick Reference Guide

    I have to tell you, there are several really thorough and successful learning tools out there on the great World Wide Web which are completely free. That’s right 100% free – no gimmick. There are a few that I have used and STILL use to this day and I would like to share those resources with you.

    In order to offer specific services to your clients with confidence, you need to have a complete understanding of certain disciplines and channels. The commitment you will have to make does not include money spent, all that is needed is for you to set aside time in your day for learning and skills development.

    Are you ready?

     My top 5 Free Learning Resources are:

    1. Hubspot –https://academy.hubspot.com/ – Is a wellspring of RELEVANT up to date information on Inbound Marketing and Content Marketing resources, with videos and certifications which are well respected in the industry.
    2. Hootsuitehttps://hootsuite.com/resources– Click on the resources tab and find Blogs, White Papers and Case Studies to help you get ahead!
    3. Buffer – https://buffer.com/resources/– Click on Buffer’s VERY informative Blogs and stay up to date on industry news, updates and amazing resources.
    4. Facebook Blue Print https://www.facebook.com/business/learn – Confused About Facebook & Instagram Marketing? Don’t be! Take FREE Lessons with Facebook to learn how to create the very BEST campaigns for yourself and clients.
    5. Google Digital Garage – https://learndigital.withgoogle.com/digitalgarage– Ahhh Google dontcha Love them?! I sure do! I learned about Google’s Digital Garage when they came to Richmond VA for “Grow With Google” after taking a few free courses which were OUTSTANDING and also having the opportunity to talk with a coach I went home and started the FREE Online courses to get certified in The Fundamentals Of Digital Marketing. I urge you to set aside some time and take this program you will not be disappointed.
    Set aside time in your day for education and skills development.

    If you set aside at least 1-2 hours per day on learning or honing your current skills you are already giving yourself a leg up and if you focus on perfecting just one channel like Instagram or Pinterest advertising or content marketing for instance then you can position yourself as an expert. The key is to be able to truly understand each channel you are learning and how to use it effectively to get the desired results for your customers. Your customers are trusting that they can go to you for the assistance they need to improve their businesses digital footprint and with the free resources that you now have access to you can study these to gain a better understanding of how they work.

    Need More Help Click Here To Read Simple Secrets Of Top Notch Account Managers

    Remember the people that you follow on various social media and YouTube channels are Entrepreneurs, they are giving you valuable information but they are not telling you the entire story – in most cases you have to pay for this information and that is OK, just remember it takes time and effort to truly learn something. Find out what it is you would like to master and research the hell out of it.

    Here is an example: For some reason I could never get my pancake batter right. I had all of the ingredients in front of me, and the recipe propped up so that I can see it. Yet although I read the recipe instructions, I’ll be honest and admit that I did not take the TIME necessary to correctly add the ingredients together. Instead I added flour, baking soda, salt and sugar, eggs, milk and butter together at the same time. Mixed everything up stood back satisfied when I saw the bubbles in the batter begin to form and proceeded to make dense pancakes…(Flop!)

    They were not fluffy and were quite frankly lackluster. They were OK, but not GOOD. They did not have that fluffiness you look for in a really good pancake.

    You know how I know? Because a REALLY good pancake is just as scrumptious without the syrup or jam, as it is with it (Facts!).

    Read The Steps Carefully For Yummy Pancakes & Successful Digital Marketing Campaigns

    So what changed? What did I do differently NOW with my pancakes that I didn’t do THEN?

    Well first of all I read the directions thoroughly and do you know what I never fully got? I mean it never really registered (at least for me, there are some naturally great cooks out there!) that instead of needing 1 bowl to mix all of the fixings, I actually needed to start with 2.

    Dry ingredients in one bowl, then the wet ingredients in the other. After each were taken care of separately only THEN could I combine them together and VOILALAAAA! Suddenly I found myself making award winning VERY delicious pancakes and all because I took the time to fully read the instructions. I knew my goal was to improve upon my current mistakes so I took the time to read the recipe, read the instructions, set out ALL of my ingredients then slowly begin to put the components together and BOOM got this great result over and over again.

    But enough about pancakes! Because now I am getting hungry!

    Creating a digital marketing plan is actually quite similar and it is so much more than the Hodge Podge of tips and tricks you ingest on the subject daily. It is a skill which takes dedication, understanding and patienceTONS of patience. Please do not let anyone tell you that results happen overnight, trust me, they don’t.

    Learn More Here: How To: Social Selling In The Digital Age

    Now Try This! I have a handy formula for you to use designed for when either a client approaches you for help with some aspect of their digital marketing concerns or you decide to take the reins in your hands and begin working on your own plan for success, here it is:

    Study The Formula

    THE Formula:

    1. Determine Your Goal  
    2. Figure out your USP (Unique Selling Proposition) for instance what is your special skill or niche?
    3. Create a Buyer Persona to discover your ideal customer and Target audience > Here is a completed template, simply fill in your responses then ALWAYS use this as your reference: Buyer Persona Template           
    4. Write down how you will connect with your ideal customer and target audience. Ask yourself the following questions (then answer them) 1) what social channels are they using? 2) What are their pain points? 3) What problem can you solve for them?
    5. Create your plan based off of this information, all of your content: blogs, social media, e-mail and video should solely be based on you and your business being the answer.
    6. Educate your audience with VALUABLE advice, provide resources they can turn to and instruction they can trust based on your own real world experience.
    7. STAY CONSISTENTRemember your business will not work if you don’t, stay the course!

    Navigating the digital waters can be tough, but they CAN be navigated. Remember to take deep breaths as you swim on through the channels. It is OK to make mistakes and it takes time to see results. Help IS available if you need it and it doesn’t have to cost you a dime, unless it does and then if you are going to spend a dime, spend it on someone who can pick up where you left off or handle what you know you cannot at the moment.

    Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

    If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com  

    If you would like more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop you can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me ) Click Here: I Am SO Happy You Want To Join Us!

    About The Author: Jeanette Stevens Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship – Cheddar Program at Strayer University. She LOVES pancakes and fantasy novels.

    Social Selling In The Digital Age

    There is no longer a need to hear about why something is worth the purchase. Most modern consumers are not willing to listen to a long phone presentation describing the product. In the modern age, people want VISUALS, simply put, we respond better to social media with carefully curated content to explain exactly what we need, before imparting with our hard-earned cash.

    Improve Your Marketing & Social Selling Efforts in 3 Simple Steps

    By: iSimplyAssist LLC

    Carefully Curate Content With Visuals

    Do you find yourself skimming over marketing copy that is filled with jargon and buzzwords?

    I certainly do and here is why: as modern consumers how we buy has drastically changed.

    There is no longer a need to hear about why something is worth the purchase. Most modern consumers are not willing to listen to a long phone presentation describing the product. In the modern age, people want VISUALS, simply put, we respond better to social media with carefully curated content to explain exactly what we need, before imparting with our hard-earned cash. So how do savvy modern marketing or sales professionals overcome the challenges that have been imposed by the digital age to fill the pipeline and close more business?

    1. Research

    This part of the sales process has never changed. When it comes to selling and marketing a product or service understanding the customers’ wants and needs should be at the top of your list. A great way to truly understand the customer is by creating a buyer persona: “for each buyer persona profile, we want to know as much as we can about a group of people. What are their goals and aspirations? What are their problems? What media do they rely on for answers to problems? How can we reach them? We want to know, in detail, the things that are important for each buyer persona. What words and phrases do the buyers use? What sorts of images and multimedia appeal to each?” THE NEW RULES OF MARKETING AND PR, by David Meerman Scott.

    Listen to what the customer is saying and utilize the proper channels to constantly analyze and reorganize the customer profile based on their activities and the conversations that you have had, this is where a great CRM system could be your best friend. People who find the most success will spend time researching the market digitally AND socially to target the best product fit for the customer while updating the customer profile regularly to move with the current trend and need within a given industry. Remember that the key here is to take everything you have learned about your buyer and sell a solution, not a product.

    2. Relevant Content Creation

    “Content creation is an integral tool in engaging your target audience. When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform”. (LinkedIn, 2017) (Source: HubSpot)

    There are several platforms that can be used to attract and engage your target audience, whether it is Facebook, Instagram or Twitter, an intelligent sales professional who has done their research, will choose which social platform is the best for engaging with their target audience. You want to ensure that the content which you are producing for your target audience stays relevant and valuable to them. The research that you have conducted should have provided a decent window into the type of content they are interested in and what needs they may have.

    The Best Content Is Educational

    I personally find that the best content is educational it speaks directly to the needs of the audience and over time will position you as an authority instead of a pesky salesperson.

    In the book THE 1-PAGE MARKETING PLAN, chapter 4 Capturing Leads, Dib states:

    “A sample campaign might offer a free report or video series promising to educate your prospect about things they need to be aware of, how to avoid being ripped off and what they should look for. Once your prospect receives the value-packed information, you’ve delivered on all promises made in your advertisement. Your trustworthiness skyrockets. You’re positioned as the expert and set apart from your competition.”

    3. Resolution Skills

    “65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not.” (HubSpot, 2018)

    What is the best way to solve a customer’s problem? Give up? Empathy. The best way to discover where the customer is experiencing issues that you can resolve is to simply put yourself in their shoes. Listen to everything they say, ask the right questions and employ good research and data collection skills to put together a solution that works.

    Onboarding and follow-up are a fantastic way to get an idea of what customers’ needs are, follow-up regularly and record everything in a database to ensure that you always have an account of key information the customer or prospect could have given you. With this information, you can set out to create an e-book, infographic, checklist or cheat sheet that they can use to assist with current issues they are having with their business. Everything you do should be to help your audience fix the problems that they have.

    Find Solutions. Solve Problems. Give Value.

    People are no longer interested in general statements which fire off long streams of data and facts, although this is important, what will get their attention is how the product or service which you are trying to market or sell to them is going to improve the problems and issues they are facing today or at least map out a clear actionable plan which will simply explain the value to them. Customers are always looking for solutions and those that use the digital and social tools within their arsenal will prevail.

    Start Using Social Selling Today With This 10 Step Infographic!

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      Selling and marketing in the digital age will only prove challenging to marketers and sellers that do not take the time to find the right resources and tools to use in their modern-day arsenal. Not listening to the needs of the prospect will also cause lost opportunities. The best sellers will take everything they have learned from the prospect and create a solution which serves as the answer. Spending too much time researching is also a sure way to lose time which could be spent getting to know the prospect, pinpointing issues and providing solutions.

      What are your views on social selling? What are some of the tactics you employ which you have found successful?

      Comment below!