How To Create An Effective Content Marketing Strategy

As a Golden Rule: When it comes to content marketing, the goal of the marketer should always be the customer and the experience the customer will have with the content.

Creating content with storytelling

Content marketing
Storytelling and content marketing mix

As a Golden Rule: When it comes to content marketing, the goal of the marketer should always be the customer and the experience the customer will have with the content. There is of course the desire to use content as a medium to creatively push the products and services of the organization. This type of salesy content marketing tactic focuses on discovering ways to say without saying that you are selling or offering something of value to the audience by showcasing those products and services, although tempting, this should not be your main content marketing strategy.

Building Awareness

To truly attract your target market when they are in the awareness or decision phases of the buying process your content should consist of valuable resources which solves the problems they themselves are facing. When the content you produce becomes the answer they were looking for, your target market will respond by consuming it. The more you create valuable content, the more it will attract visitors who will begin to see your work as a resource, when that happens the decision process is enhanced by your authority on that particular subject, making you foremost in mind when they are ready to make a purchase.

How To Incorporate Storytelling With Your Content Marketing Strategy

“A great content marketer is a fantastic storyteller. People love to hear a great story, think about some of the best movies you saw, the best book you read or the blogger whose content you always seem to gravitate to. What ties everything together is the use of storytelling and being able to convey ideas and introduce solutions through storytelling. Remember to write for your audience, be transparent, and use relevant experiences and anecdotes in the content.

For example, hold the attention of your audience by making it funny. Do you have any great anecdotes from childhood? A parent, grandparent or other family member who was famous for teaching you valuable lessons by telling you a story about someone who just so happened to be in the same situation you were in and how they overcame it or didn’t? Did you see the lesson in the story? 

Create content which is meaningful
The best content makes the connection with storytelling

If you can recall it no matter how weird, strange, horrifying or funny – it was effective. The same is true for content, part of creating an effective content marketing strategy is understanding who your ideal customer is and figuring out the best way to connect with them with your content. Your content marketing strategy should help you to attract prospects and convert them into loyal customers by driving profitable customer action.

Your content strategy is a road map which will lead your prospect through the buying process, from the starting point of awareness to the end goal of a purchase. Use your content as a guide, consistently sharing resourceful and valuable information which connects with the needs of your target market. To do that you have to establish and include the channels you plan to use to deliver information to your audience and inspire them to take the next step of an action which you have defined.” An excerpt from my upcoming eBook,“The Content Marketing Shero”  

Create Lead Magnets Which Attract Qualified Leads And Raving Fans!

Plus 3 steps to better results today!

Create Lead Magnets Which Attract Not Deter

I read a post recently which exposed the obviousness of lead magnets, the lack of care which is put into most of them and the abysmal way that they are marketed. It even went so far as to imply that they are essentially useless and well pathetically generic.

I have to admit for the most part – they are.

Here’s the thing though, no matter how many people are talking about and exposing resource guides, checklists, planners etc for what they are. Simple lead magnets when done RIGHT are not only pretty valuable, but a great way to generate leads to your products and services.  

What I will do is share with you things to avoid when creating your resource guides and explain the RIGHT way to do them instead.

So hang on, buckle up, we are getting on this ride!

#1. Don’t Be Generic 🙁

Ok, YES like Duh! This seems kinda obvious right? Wrong! You would be surprised how many people get this wrong, maybe even YOU. Don’t believe me read the beginning of this blog again……

See you did it again! You shook your head and laughed because not only could you relate but well…admittedly you may also be making some of the same mistakes. Generic lead magnets are typically resource guides, checklists, calendars, planners (list goes on….)

They are usually copied from someone else’s cool and attractive Pinterest pin, or just a recycled Canva template. They do not hold much value and quite frankly do not get many results. Why is that?

Because it’s the exact same thing that everyone around you is doing. It’s reusing the exact same information and “value” with different colors, shapes and logo.

So how can you be unique?

7 questions to ask yourself BEFORE creating that lead magnet

Avoid missing qualified leads + improve your bottom line!

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    Align your resources with your mission and goals.

    Focus on your target market and really think about the problems they are facing. Do not make yourself feel rushed or like you HAVE to create something because you don’t. The only thing you need to do is focus on bringing value directly to your target market because these are the people who can truly use your resources. Pinpoint what makes your products and services different and consider the pain points your products and services will alleviate.

    Then and ONLY then do you get to work creating your resource guides, an e-book, a free consultation, or a checklist. When you begin to think along the lines of adding value to the people who need it you start thinking a lot more strategically and will begin to create resources that people need and will actually use.

    #2. It’s The EXACT Same Checklist!

    It could be something like this: “Perfect Checklist For Busy Moms”……..ok…..and??? Let’s say I look at the image of the download. It’s got a cute picture of a mom with her little kiddos. The checklist is a laundry list of an entire day of boring tasks stuff like: don’t forget to dust. Do laundry, set aside time to play with the kids, (BONUS** Click here for my super simple busy mom shopping list) and so on…

    Do this instead: take inventory of your current lead magnets, seriously, I promise it’ll be quick.

    Now head over to your favorite sites (places where you normally see lead magnets, social media platforms like Pinterest, Instagram, your favorite Facebook Group) search for the same resource guides or checklists you are planning to create to generate leads for your own business.

    If you see a lot of the exact same thing, DO NOT be disheartened but DO begin the work of updating and here is why: people are looking for value, real value, not cute pictures, jargon, catch phrases and generic info traps.

    I know some of you will say that this has worked for you, but if you were to sit down and review the numbers….how many of those “leads” are ACTUALLY converting to paying customers?

    Make the updates. Now that you have seen how many other people are literally pushing the exact same resources, do the work to make yours unique and REALLY stand out.

    Say you feel your checklist will be a huge benefit to busy moms, but how?

    Of course she has a lot to do in a day to keep her house from falling apart around her and quite honestly she doesn’t need a checklist or a planner for that – unless she is having trouble staying organized. Or she is not getting enough sleep, is a single parent and has no idea what to make for dinner during the week (nor does she have time to), or where to find resources for making a little extra money at home….see where I am going here?

    Know who your audience is. Think about what would really benefit them.

    Really digest the needs of your target market. Think about your audience as real people, that sounds crazy right? But most of the time we think about our target market as a set of characteristics instead of real people with real issues. Think about the resources you have downloaded and what made you pull the trigger? It was most likely due to a connection that was made when you read the information on the landing page, ad or post and realized that it spoke directly to a pain point that you are experiencing and you believed that the resource item was going to help you in that area.

    Click to download a Buyer Persona and find your ideal customer

    As you stare at your lead magnets ask yourself:

    1. Does the information here really speak to the pain points of my target market and ideal customer?
    2. Am I shedding a light on what keeps them up at night and will this information bring them any value?

    #3. Don’t lose them, be careful who you market to!

    You could have the perfect resource guide, e-book or checklist but if it is not marketed to the right audience or created with the idea of resolving a specific pain point or need it will fall on deaf ears and get lost in the sea of unwanted, useless lead magnets and do you know where you will feel it most? In your bottom line.

    Let’s be frank, the more value you provide to the right audience, the more prospects you’ll have interested in your products and services. These people become leads when they download and consume your valuable content. Once you have these warm leads you can then take them through the last phase of the buying process and convert them to actual paying customers.

    When you are trying to establish yourself to a cold audience (also known as people who have never heard of you or your business), you really need to think about why they would need the content you are about to produce and how it is going to be relevant to them.

    For example instead of “Social Media Checklist To Jumpstart Your Business” Say instead, “17 of the best Social Media Hacks for Lifestyle Coaches to Generate More Qualified Leads” then market this to the appropriate segment.

     It pays to the take the additional steps to really provide valuable content that is actionable, your audience should be able to begin using these resources immediately to either see positive results or get instant answers to something that may have been a roadblock, until YOU came along.

     I hope you found this blog helpful, if you have any questions let me know. Want to keep in touch and join a community of other #goalgetters like yourself?

    Join The iSimply CAN community

    How to TRULY Understand Digital Marketing And Apply It For A Successful Outcome.

    Plus The ONLY Digital Marketing Formula You Will Ever Need.- By: iSimplyAssist LLC

    Begin with understanding what Digital Marketing is.

    You have read ALL the E -Books…

    Have spent countless hours watching every guru you know of, plus everyone who you watched because of a recommendation to watch yet another guru, who made 6 figures in less than a year from some form of digital marketing…..Your e-mail inbox is bursting to capacity with the automated emails you signed up for from that freebie you wanted.

    Sound familiar?

    Yet, you still have no clue (or on the verge of giving up on), how to properly use digital marketing for brand awareness, prospects, leads nor what steps to take to turn those leads into loyal customers. Let me tell you, although you have heard it ALL before you are not alone!

    Although it seems as if the digital marketing space is crowded and everyone is now a guru and somehow making 6 figures, the reality is the complete opposite. In reality, it takes time and a consistent effort to focus on the goal of growing your business before you will begin to see the kind of success you want.

    I want to start by defining what digital marketing is, the word itself gets used a lot but I fear the meaning itself can get muddled. If you do not believe me ask someone right now what digital marketing is and see if you get a proper answer. Trust me it is totally OK if you get a weird half answer, but just know that the first step to understanding or even master anything is to first know what it is, so let’s define it.

    What is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. (Hubspot, 2018)

    Shorter Conversational Version:

    Now that you know what digital marketing is, you can now begin to figure out what channels you will use to market to your customers and if offering digital marketing services you can now focus on which one of those services you will use.

    Need a Quick Review? Master Social Media Quick Reference Guide

    I have to tell you, there are several really thorough and successful learning tools out there on the great World Wide Web which are completely free. That’s right 100% free – no gimmick. There are a few that I have used and STILL use to this day and I would like to share those resources with you.

    In order to offer specific services to your clients with confidence, you need to have a complete understanding of certain disciplines and channels. The commitment you will have to make does not include money spent, all that is needed is for you to set aside time in your day for learning and skills development.

    Are you ready?

     My top 5 Free Learning Resources are:

    1. Hubspot –https://academy.hubspot.com/ – Is a wellspring of RELEVANT up to date information on Inbound Marketing and Content Marketing resources, with videos and certifications which are well respected in the industry.
    2. Hootsuitehttps://hootsuite.com/resources– Click on the resources tab and find Blogs, White Papers and Case Studies to help you get ahead!
    3. Buffer – https://buffer.com/resources/– Click on Buffer’s VERY informative Blogs and stay up to date on industry news, updates and amazing resources.
    4. Facebook Blue Print https://www.facebook.com/business/learn – Confused About Facebook & Instagram Marketing? Don’t be! Take FREE Lessons with Facebook to learn how to create the very BEST campaigns for yourself and clients.
    5. Google Digital Garage – https://learndigital.withgoogle.com/digitalgarage– Ahhh Google dontcha Love them?! I sure do! I learned about Google’s Digital Garage when they came to Richmond VA for “Grow With Google” after taking a few free courses which were OUTSTANDING and also having the opportunity to talk with a coach I went home and started the FREE Online courses to get certified in The Fundamentals Of Digital Marketing. I urge you to set aside some time and take this program you will not be disappointed.
    Set aside time in your day for education and skills development.

    If you set aside at least 1-2 hours per day on learning or honing your current skills you are already giving yourself a leg up and if you focus on perfecting just one channel like Instagram or Pinterest advertising or content marketing for instance then you can position yourself as an expert. The key is to be able to truly understand each channel you are learning and how to use it effectively to get the desired results for your customers. Your customers are trusting that they can go to you for the assistance they need to improve their businesses digital footprint and with the free resources that you now have access to you can study these to gain a better understanding of how they work.

    Need More Help Click Here To Read Simple Secrets Of Top Notch Account Managers

    Remember the people that you follow on various social media and YouTube channels are Entrepreneurs, they are giving you valuable information but they are not telling you the entire story – in most cases you have to pay for this information and that is OK, just remember it takes time and effort to truly learn something. Find out what it is you would like to master and research the hell out of it.

    Here is an example: For some reason I could never get my pancake batter right. I had all of the ingredients in front of me, and the recipe propped up so that I can see it. Yet although I read the recipe instructions, I’ll be honest and admit that I did not take the TIME necessary to correctly add the ingredients together. Instead I added flour, baking soda, salt and sugar, eggs, milk and butter together at the same time. Mixed everything up stood back satisfied when I saw the bubbles in the batter begin to form and proceeded to make dense pancakes…(Flop!)

    They were not fluffy and were quite frankly lackluster. They were OK, but not GOOD. They did not have that fluffiness you look for in a really good pancake.

    You know how I know? Because a REALLY good pancake is just as scrumptious without the syrup or jam, as it is with it (Facts!).

    Read The Steps Carefully For Yummy Pancakes & Successful Digital Marketing Campaigns

    So what changed? What did I do differently NOW with my pancakes that I didn’t do THEN?

    Well first of all I read the directions thoroughly and do you know what I never fully got? I mean it never really registered (at least for me, there are some naturally great cooks out there!) that instead of needing 1 bowl to mix all of the fixings, I actually needed to start with 2.

    Dry ingredients in one bowl, then the wet ingredients in the other. After each were taken care of separately only THEN could I combine them together and VOILALAAAA! Suddenly I found myself making award winning VERY delicious pancakes and all because I took the time to fully read the instructions. I knew my goal was to improve upon my current mistakes so I took the time to read the recipe, read the instructions, set out ALL of my ingredients then slowly begin to put the components together and BOOM got this great result over and over again.

    But enough about pancakes! Because now I am getting hungry!

    Creating a digital marketing plan is actually quite similar and it is so much more than the Hodge Podge of tips and tricks you ingest on the subject daily. It is a skill which takes dedication, understanding and patienceTONS of patience. Please do not let anyone tell you that results happen overnight, trust me, they don’t.

    Learn More Here: How To: Social Selling In The Digital Age

    Now Try This! I have a handy formula for you to use designed for when either a client approaches you for help with some aspect of their digital marketing concerns or you decide to take the reins in your hands and begin working on your own plan for success, here it is:

    Study The Formula

    THE Formula:

    1. Determine Your Goal  
    2. Figure out your USP (Unique Selling Proposition) for instance what is your special skill or niche?
    3. Create a Buyer Persona to discover your ideal customer and Target audience > Here is a completed template, simply fill in your responses then ALWAYS use this as your reference: Buyer Persona Template           
    4. Write down how you will connect with your ideal customer and target audience. Ask yourself the following questions (then answer them) 1) what social channels are they using? 2) What are their pain points? 3) What problem can you solve for them?
    5. Create your plan based off of this information, all of your content: blogs, social media, e-mail and video should solely be based on you and your business being the answer.
    6. Educate your audience with VALUABLE advice, provide resources they can turn to and instruction they can trust based on your own real world experience.
    7. STAY CONSISTENTRemember your business will not work if you don’t, stay the course!

    Navigating the digital waters can be tough, but they CAN be navigated. Remember to take deep breaths as you swim on through the channels. It is OK to make mistakes and it takes time to see results. Help IS available if you need it and it doesn’t have to cost you a dime, unless it does and then if you are going to spend a dime, spend it on someone who can pick up where you left off or handle what you know you cannot at the moment.

    Learn along the way EVERY DAY, remember the REAL secret is to ALWAYS solve for X and start with a PLAN.

    If you have a question or would like for me discuss a particular topic in my next Blog – Contact me: support@isimplyassistu.com  

    If you would like more FREE resources or want to simply be the FIRST to know when a new blog is going to Drop you can sign up here (I pinky promise not to clutter your inbox, you will only ever get true valuable information from me ) Click Here: I Am SO Happy You Want To Join Us!

    About The Author: Jeanette Stevens Holds Certification in: Google Digital Garage – Fundamentals Of Digital Marketing, Human Resources Management and Digital Entrepreneurship, she is currently completing an MBA in Digital Entrepreneurship – Cheddar Program at Strayer University. She LOVES pancakes and fantasy novels.

    3 Proven Ways to Get More People To Read Your Blog

    You spend time pouring over the grammar, checking again and again for errors. You finally approve the content that you have produced then click to post.

    Learn why understanding your target audience is the secret sauce.

    By: Jeanette Stevens

    Consider who you are writing for before you begin

    Here is the scenario: you are churning out blog after blog, filling your site with thoughts and information which you think is valuable to your audience. You spend time pouring over the grammar, checking again and again for errors. You finally approve the content that you have produced then click to post.

    You wait….and wait…. then wait some more, before you realize that you are not really getting the kind of engagement you expected you would from your blog. Obviously, this is frustrating because you are expending the time and the energy to produce a blog with valuable information to you at least, Right?

    Wrong.

    Your blog needs to specifically address the needs and wants of your target audience – Period. That is the simple reality, what most successful blogs have in common is that the content they are producing directly speaks to their target audience, whether it is a working mom who is looking for quick family meal ideas, a person who loves RVing or a brand new business owner, will all consume the content that is relevant to them.

    So, what does that mean for your blog?

    To start you need to know who your audience is, include yourself if you are part of this audience. Think the way they think and start by creating an outline.

    Here is a simple 3 step process which you can use today to start outlining content for blogs which will get attention.

    Step 1: You Are Not Targeting Your Audiences Problem

    This Step is by far the most important. If you do not truly know who your target market is, where they come from, what keeps them up at night – then how will you connect with them? You must think about the current problems they are facing to determine what they need. Do some market research, meet them on platforms where they spend the most time, look at and join in on the conversations they are having. Also once complete, your buyer persona, will have information which you can use for content, not just for your blog, but for your social media platforms as well.

    Want more valuable information like this at your fingertips?! Sign up and instantly download: The Perfect Buyer Persona to identify your target market!

    Take the information you have learned from your readers and create content which has an emphasis on the problems or concerns they are facing. Even if the topic is more of an interest piece than informational you still need to have a level of understanding of why your audience would even be interested in the topic. Support your findings with facts, and really dig into the problem, outline it and then promise that by the end of the blog you will have delineated a solution.

    Step 2: There Is No Value Or Benefit

    Even if you explain a problem, give words of encouragement or write about interesting topics, if you cannot provide value or benefit you will find people will lose interest and drop off your content without engaging with it. Taking this idea into context, you must therefore list the problems your audience is facing in order to properly dissect and resolve

    For Example:

    1. Maybe they are having trouble driving traffic to their website, regardless of the money they have spent, groups they belong to or hours spent on social media.
    2. The issue could be with increasing engagement and interest to a blog
    3. Or possibly the stress of juggling being a solopreneur and mom

    Once you have listed the pain points of your audience begin to explain WHY they are experiencing these problems. Start with outlining the steps they can take NOW to solve the problems that they are having.

    Borrow instances from your own life or the life of someone that you know who has had the same trouble. Go into detail explaining why they are having this problem, promise to solve the issue with valuable insight, trust me your readers will continue to read to get whatever solution you are promising. Make sure to explain to your readers why it will benefit them to get the steps you have outlined right. Then explain further that the value is in the benefit they will receive from the information you have given them.

    Whoa Wait a Minute! “the value is in the benefit they will receive from the information you have given them”?

    Want more valuable information like this at your fingertips?! Sign up and instantly download the Infographic “How To Write A Blog People Want To Read!”.

    Yes! And here is why: You have fully addressed the problems and took it step further by really driving home WHY your audience is running into these obstacles.

    Take it a step further and include a free checklist or step by step reference guide your readers can instantly download for further benefit and value.

    Explain that the checklist or reference guide which you have created for them will provide even more ammunition which they can be used to solve the problems and issues they are having.

    Provide Solutions your readers can get value from immediately

    Step 3. You Need To Solve For X

    After you have spent time going over the problems that your readers are experiencing you can then wrap up by solving for X which symbolizes the roadblock. You have pulled out all the stops to dissect why your readers issues are cropping up and now in this step you can spend the rest of time on solutions and success stories.

    Talk about how you your friend (or any person you chose to discuss) was able to resolve the issues that they had, really go into what the light bulb moment was, what they read or did to begin to turn the tides in their favor.

    People will want to know how your product, service, course etc. will solve for x.

    TIP: When you are just starting out or trying to build an e-mail list my suggestion would be to ALWAYS include a checklist, e-book, or reference guide which will serve as a free and immediate solution for your readers.

    Ask for their e-mail and first name if you like in exchange for this information. What this will do for you besides helping you to build a robust list is earn the trust and loyalty of your readers and audience who will eagerly consume your very valuable and insightful content.

    Master Social Media – Quick Guide Reference

    Social Media is one of the most important forms of digital marketing.

    Quick Social Media Reference By: Jeanette Stevens

    “Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.” https://www.investopedia.com/terms/s/social-media.asp

    Listed below is a general overview of the most common social media platforms:  

    • LinkedIn
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • Google+

    A brief description of each platform is listed below and will be a great blueprint for the management of each. My suggestion would be to spend some time and create an editorial calendar for the organization and distribution of your content.

                                          Free Download Editorial Calendar Social Media  

    The content you post on each site should always be relevant to your business and tailored to the audiences of each site and with the guide below that should not be too difficult a task.

    *Remember: Make sure that the content you are posting is relevant to your audience and to the platform you will be posting on.

    My personal Tip: For creating content some of the tools that I use and have found very helpful are:

    • Meme Generator – You can find and download the app to your phone
    • GIPHY – Download app to the phone
    • Quotes Creator – Another downloadable app
    • Ripl – Is great for rich media marketing messages, will post to Facebook, Instagram and Twitter
    • Ripl can be used as a free tool but will ultimately cost 14.99 per month to use the pro tools
    • Pixabay – Greatest free picture database ever!
    • Pexel – Another great free picture database
    • HubSpot – Chock FULL of excellent and very useful FREE resources and information
    • iSimplyAssist – Download Free guides and resources to help you on your journey
    • Twitter – Use Twitter for offering business tips and establishing yourself as an expert. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day. But you’re not limited to text – try tweeting images to grab attention and encourage retweets. Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users.
    • Facebook – Keep your Facebook posts brief and entertaining to encourage sharing and audience engagement. Use images and videos to capture attention and give personality to your online presence. Facebook is great for reaching a wide audience, but the focus tends to be more community oriented and less about business insights. It’s generally recommended to post on Facebook once per day, a few days per week.
    What to Post On Social Media Infographic

    • LinkedIn – Use LinkedIn to share industry news and build professional relationships. Sharing articles that are helpful and not just promotional matters here, but it’s still important to include images and videos in your content. Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results.
    • Pinterest – Visuals are key on Pinterest. Most Pinterest users are women, and content is often DIY oriented. If this isn’t your audience, or your business messaging doesn’t translate well into strong visual content, Pinterest may not be the best choice. Top posting times will typically be on weekends.
    • Google+ – In your public circle on Google+ you can share business info like what you would share on LinkedIn- think instructional videos and informative blog posts. Aim to post once per day, a few days per week, mid-morning to early afternoon on weekdays.
    • Instagram – Another network for sharing visual content, Instagram is primarily used as a mobile app, so users may be accessing it many different times throughout the day, but early mornings may be best for reaching a wide audience. Consider ways to maximize your visual marketing, such as offering a giveaway that encourages followers to repost your content. Utilize hashtags, research and add relevant tags to your posts, follow tags that are within your relevant target market, competitors as well. Do remember to contribute to other profiles, contribute meaningful comments and always, respond to those who comment on your posts.

    Make sure to watch insights on the different social platforms you post content on. Check to see when your audience is most active and likely to engage with your content and post during those times, in my opinion it is better to post based on the actual data provided by the platform you are using.

    If you have more questions concerning social media platforms and relevant content creation contact: support@isimplyassistu.com for immediate assistance!

    We are a HubSpot affiliate and receive a commission when you purchase

    Let’s Get Real About Content Marketing

    Expectation: Posting lots of content across all social platforms will attract the target audience and convert to sales.

    Content Marketing: Expectation vs. Reality

    By: Jeanette Stevens

    In today’s world of digital marketing and social selling, now more than ever having a focused strategy is imperative to B2B selling goals. 47% of buyers viewed 3–5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) Source: Hubspot — Marketing Statistics, 2018; with so many buyers using content as a driver to making purchasing decisions, a seller cannot overlook its importance.

    Expectation: Posting lots of content across all social platforms will attract the target audience and convert to sales.

    Reality: Content must be crafted to speak directly to the target audience on the social platform that they have chosen to utilize. Content should have a relevant focus which correlates with current problems and needs.

    Created by: Jeanette Stevens, 2018

    The main goal of having a targeted content strategy is to establish yourself and company as the answer to the current issues or needs that the buyer is facing. “A thorough understanding of the buying audience is the fundamental backbone of the techniques and tactics many B2Bs want to use today, such as account-based marketing, programmatic advertising, personalization, targeted emails, and outbound sales. But without a marketing data management strategy in place, B2Bs fail to understand the audience and have trouble executing more sophisticated programs”. Source: emarketer — The Right Data Management Strategy

    3 Ways To Increase Traffic And Engagement By Blogging

    Blogging helps to deliver your content strategy, position yourself as a thought leader while also showcasing your knowledge and expertise.

    Simple Steps To Increasing Site Traffic With Blogging

    Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. HubSpot, 2015

    * Share your knowledge:

    Blogging helps to deliver your content strategy, position yourself as a thought leader while also showcasing your knowledge and expertise.

    You have the knowledge, now share it

    Speak up, Create a Voice

    * Develop Your Voice & Presence:

    Establish a voice on digital platforms, like LinkedIn and Twitter, which speak directly to your target audience. Create a schedule and develop a cadence which will grow your audience and bring them back for more of your content.

    If Blogging is not your thing then hire an experienced company like iSimplyAssist LLC, who will create attention-grabbing blogs that align with your vision.

    You have the knowledge, now share it!

    * Compounding Posts:

    Create a compounding post jammed packed with important information geared directly towards the pain points felt by your target audience. Get it right and you will always have a steady stream of traffic. “The most successful compounding blog posts not only directly answer a question, but they also provide a clear solution.” Next Collision, 2018 In most cases you will only need to create just one blog like this.

    The best way to get started is to begin by jotting down topics to write about, then start creating outlines. The rest is just filling in with the content you’d like to discuss.

    And Remember: Don’t Just talk about it, Blog about it!

    Not sure where to begin? Contact: iSimplyAssist LLC to get your voice heard and drive convertible traffic to your content.

    Start And Market Your Business With No Money

    I know we have all heard that you need to have money to make money. While this is true it is not the WHOLE truth — you CAN start a business with no money, and I am going to tell you how

    When consistency and ingenuity meet — knowledge becomes the currency

    By: iSimplyAssist LLC

    Do you want to start a business but are currently lacking the funds? If you answered yes to this question, then please READ ON!

    I know we have all heard that you need to have money to make money. While this is true it is not the WHOLE truth — you CAN start a business with no money, and I am going to tell you how.

    BUT FIRST

    I must warn you, this method will force you to ACT. You will need to roll up your sleeves and get busy IMPLEMENTING.

    Create a plan to use as a guide

    The very first step to starting a business with no money is to sit down right now and begin to write down your plan. All you need for this step is a pen and paper, or an open word document on your computer.

    Fill in the blank:

    What product or service will I sell?

    What is my USP or Unique Selling Proposition — Basically, what makes you different?

    Who will I sell it to? (find your ideal customer and target audience)

    What problem will I solve for my target market?

    How will I market my product or services?

    How will I price my services?

    A Buyer persona will help you figure out the target market

    Free Download: How To Market With No Money Checklist

    These are basic questions you can ask yourself in order to begin your business journey. The next step is to write down all of your marketable skills. Think about your resume or GET YOUR RESUME as a resource. The reason I am suggesting this is because your resume is a visual representation of all your marketable skills and achievements. It is a portable marketing tool for job seekers looking for employment and is a fantastic resource for gathering information on the skills you have which would transition well on your entrepreneurial journey.

    Now I am a HUGE fan of learning and let me tell you, pretty much EVERYTHING YOU NEED TO LEARN (as a start) you can find for free on the internet! The ONLY thing this kind of education will cost you is TIME. Instead of watching television, Netflix, or trolling social media, spend the time learning new skills and honing the ones you already have.

    HERE ARE MY FAVORITE FREE LEARNING RESOURCES:

    HubSpot — Free Training Inbound Marketing

    YouTube — Honestly simply type in what you are looking for, start with “How To” (fill in the blank) grab a pen and paper and start learning!

    Facebook Groups — Join relevant groups, ABIDE BY THE RULES, ask questions, participate in conversations, these are also really great places to network, within the limitations of the group rules.

    Forums — Like Quora, ask a question or join a conversation

    NOW THIS: Figure out who your ideal customer is. What do they look like, demographics, what issue are they facing and how can you solve it?

    You can also think this way in a business sense. Are there any businesses in your local area that could use your product or service? Before approaching any new prospect, do your research. Ask yourself: Do they have any presence on social media? Check out their social profiles, figure out how your products and services could be of use to them and create a proposal which solves any holes or issues you may have found.

    Free Download: How To Market With No Money Checklist

    NOW THE ACTION HAPPENS!

    You must start marketing for marketing is the lifeblood of your business, why? because this is how you will find prospects who become leads, then customers. If you are starting a business without money, then you are not putting anything into marketing tools which do a lot of the leg work for you automatically, like email marketing and lead generation, via cool landing pages and email templates. Which means that until you have the cash on hand to put into these resources you are the captain of this ship, navigating the marketing seas, by hand, without the point and click feature.

    These are ways you can get started absolutely FREE.

    Network (I know, I know I keep saying it, but heck it’s so important!)— there are many ways to market your business for free and networking has got to be the easiest, albeit does mean you have to get out there and make connections with people. Look for local organizations that sponsor free networking events in your area. PERFECT YOUR ELEVATOR PITCH! Tell everyone you meet about your business in 30 seconds or less! Collect those business cards, ask if you can add each individual to your mailing list — take names and email addresses, save in a Google Doc file. Services like MailChimp will allow you to start building a list for free! Convertkit is also a top-notch email list building tool, that I actually use myself. You can start with them for 30 days totally free!

    You should be able to describe your business in 30 seconds or less

    Approach local businesses in your area — Get out there and hit the pavement. Talk to businesses that fit within your target market. Make sure you know what you are going to say to them, this is where your elevator pitch will really come in handy. But do your research first!

    Social Media — Update your Linkedin profile make sure that it highlights your skills and services. If you are selling a product, include that in your profile. Add a business profile to your Instagram account and ensure that the content is relevant to your products and services. Do the same thing for Facebook and Twitter. Make sure that you are posting relevant content to all of your social platforms on regular basis. DM profiles that fall within your target market, research them first! Figure out how you would be useful to them and include that in your message. You will need to do this every day, here is a GREAT article: How To Network On Instagram DM — @Garyvee

    WASH, RINSE, REPEAT — Every single day! This is NOT a quick formula and you may not make money immediately; however, it IS a foolproof formula to getting started without any money and if done strategically and consistently this method WILL begin to bring you results. When you do begin to make money or receive any extra funds — INVEST it in yourself and your business. Do not spend it on anything that does not help your business get ahead. Let me retract a little, you OBVIOUSLY want to make sure that your bills are paid, food, rent, utilities, childcare etc. — just make sure that anything extra even if its 5 bucks goes back to your business. Every little bit helps and the only way to get this thing off the ground is with hard work and action.

    Nothing is impossible, consistency is key

    BUT REMEMBER YOU CAN DO THIS….!

    Turn off the television, HULU, Netflix and anything else that will sap precious time out of a day which could be devoted to your business. Do not troll through social media (unless it is to find businesses you plan to reach out to). Try to do everything you can to minimize distraction. Not to be the cheesiest person on the planet — but “If you build it they WILL come” ~ Field Of Dreams

    If you have more questions or would like to discuss creating a plan, set up a 30 minute chat and let’s get you started!